Exploring Digital Culture – week 3

Affect and Embodiment – Network Affect 


Download Arzombies – do not open it!

  • discourse, language, and writing became privileged in our understanding of self -> domination of discourse
  • bring the body back into the picture – thinking is a “body” process as well
  • our body reacts first

Defining Affect

  • visceral
  • bodily
  • automatic
  • intense
  • reactive
  • being affected – being moved -> participation
  • we act upon others <-> others act upon us
  • openness

Affect comes before emotion

‘autonomy from conscious perception and language, as well as emotion’ (Clough 2008: 3 on Massumi’s definition of affect)
‘Affect is a post personal force exceeding the human.’ (Wetherell 2012: 59)
Active environments – Active connections – Networked affect: •Contagion

                                                                                                                                   •Mob mentality
                                                                                                                                    •All of these things that we have discussed about experiencing affect in the physical world happens online too think about things going viral etc.

Screen Culture and Selves – week 3

Are we born the way we are? With all the data? With morality, religion, character, temperament, inclinations, sexual orientation, affinities or are we shaped by the environment, society, family?

Nature: temperament, talent, gender, race (although races as a concept are a society construct), gender (but not necessarily gender identification), sexuality, sexual orientation, some kind of morality sense ( https://youtu.be/FRvVFW85IcU )

Primordial instincts: breathing, eating, sleeping, pooping, sexuality 

Nurture: character, knowledge, religion, the image we present in front of the outer world

Structuralism (Saussure) -> nature vs nurture

Jacques Lacan -> link between Sigmund Freud and the structuralists

Freud: Conscious – Precocious – Subconscious        tripartite-personality

  • repression: fears are caused by something repressed

Saussure – We can only approach the world through language (Genie Willey chase: https://youtu.be/VjZolHCrC8E ), there are certain stages when certain things can be learnt

Claud Levi- Straus:

  • The Savage Mind
  • Man obeys laws that are inherent in the brain
  • Myths are not made by individuals but by the collective human consciousness
  • The savage mind had the same structures as the civilized mind
  • The human is the same everywhere – in relation to the centralization of structure
  • ‘Bricolage’ – the characteristic patterns of mythological thought
  • Reuse available materials in order to solve new problems

Structure is a need! Structures are nurture, but the desire for structure is nature

Screen Culture and Selves – week 5

Spencer caught up in traffic. OMG! OMG!

We did manage somehow… ?somehow? Periscope broadcast stands as a proof:



Spring Breakers stereotypes, Spring Breakers scene signification

We totally missed:

Get some work done!!!

Spencer Murphy , Autumn of 2016

It does not have the same effect through the phone…

Research Practice Portfolio – week 6

??!!What do employers want??!!

  • good communication: -how clearly you convey your ideas

– ability to listen to others

– build rapport

– persuade and negociate

  • effective leadership and management: – the potential to motivate and direct others
  • planning and research skills: – come up with a suitable strategy

– seek out relevant info from various sources

– interpret, analyse and report these findings

  • relevant work experience: – your individual contribution towards achieving common goals
  • self-management: – successfully direct your work towards objectives

– prioritizing your duties

–  working well under pressure

– managing your time effectively

– flexible, resilient and trustworthy

– taking on new learning and challenges

– reflecting

  • teamwork and interpersonal skills: – be resourceful in gaining the type of experience that employers are after

– make speculative job applications

– develop skills

– familiarity with the behaviour at the work place

– make contacts

  • Business sense: – an understanding of the business



  • clear and specific
  • focus on the skills required by the job you are applying for

share.coventry.ac.uk !!

Research Practice Portfolio – week 5

Library Session

In need of help contact Suzanne White (Media Librarian), 3rd-floor office

email: s.white@coventry.ac.uk

Wednesdays at the E.T. Reception – drop-in sessions between 1-2 pm

Locate: http://locate.coventry.ac.uk/primo_library/libweb/action/search.do

Search system for library resources: (electronic) books, (electronic)  journals, (electronic)  articles

Subject Databases:

  • Communication & Mass Media Complete
  • SAGE Premier
  • LexisLibrary
  • Art Full Text

– search by keywords 

The library can purchase a book/article/ written material for £2.oo by submitting an enquiry form

The library is open 24h, which is absolutely awesome as I am a night bird and prefer a long night study session.

Center for Academic Writing 

  • helps with citations and references
  • checks and gives feedback on essay’s structure
  • elucidates heavy essays titles

Google Scholar – the hidden gem of google; see if the book you need is in the library near you 😉

References in Coventry Harvard style example and very useful handbook

Happy Objects, Sara Ahmed

  • even though happiness is imagined as a feeling state, or a form of consciousness that evaluates a life situation achieved over time, (Veenhoven), happiness also turns us toward objects.
  • happiness as a happening: involving affect, intentionality, evaluation or judgement
  • happiness – a promise to direct us toward certain objects – social goods
  • affect = what sticks; sustains, preserves the connection between ideas, values, and objects
  • Middle English “hap” = chance -> original meaning preserves the potential of this “hap” to be good or bad; the “hap” of happiness gets translated into something good.
  • happiness – being lucky, favored by fortune (archaic meaning)
  • nowadays: effect of what you do, reward of hard work, rather than happiness being “simply” what happens to you

Continue reading “Happy Objects, Sara Ahmed”

Exploring Digital Culture – week 2

Digital Embodiment 


Cartesian Dualism: the privilege of the mind over the body. But the brain is part of the body – the mind is externalized

What happens when one is not able to think properly anymore? Does it disappear? No.

personal note: He does not disappear for the others, but he kind of does for himself. If someone is in a profound coma, his body is still palpable,  although he is not able to think anymore, but this only affects the others.

What is embodiment? 

  • plasticity -> biological limb, artificial tool
  • the body extends itself through external tools
  • externalizing our minds -> writing, reading

‘By the late twentieth century, our time, a mythic time, we are all chimeras, theorized and fabricated as hybrids of machine and organism; in short, we are cyborgs’ (Haraway)

By the use of glasses, contact lenses, gadgets, clothes = second skin – all extend the body.

Prosthetic limbs which one uses as it was one self’s

Rubber hand experiment: https://www.youtube.com/watch?v=TCQbygjG0RU


Exploring Digital Culture – week 1


  •  What is a community?
  • Am I a part of a community?
  • What about an online community?
  • How being a part of a community shapes who I am?

Examples of communities: university, class, church, nation, group of friends, groups of people who share the same interests of hobbies

?Home? – What is a home? What makes a home feel like a home?

  • it’s a sense of comfort, of belonging, a feeling more than a place

Communities aren’t fixed. We choose which community to be a part of based on our interests.

“it appears that in the most usual sense, a community refers to a particular kind of social group, defined by strong personal links. Such a group will be fairly small, so that it is possible for each member to know personally everybody else in the group. Relations are supposed to be direct, face-to-face, frequent and stable. Relations are strongly tinged with affectivity, which is often presented in a positive light. In a rosy version of the picture, relations are warm, cordial, well-meaning and kind. Everybody can count on the sympathy and solidarity of other group members in case of need or mishap.” – a common and powerful myth (Memmi 2006:290)

Community members: active/passive

Online communities and benefits

  • reject authority (but it restructures it)
  • anonymity
  • equality

How have online communities changed our sense of belonging?




Online Communities I’m a part of  Twitter, Facebook, WeChat, WhatsApp, Vimeo, SoundCloud, WoW

Gaming and the limits of digital embodiment, Robert Farrow & Ioanna Iacovides

  • Dreyfus (1998) identifies three different aspects to embodiment in Merleau-Pontian thought:
  • digital avatars are inevitably embodied in ways significantly different to our own form of being. Digital forms of ‘embodiment’ are never primordial.
  • Nonetheless, the self is always embodied: “at every moment living, breathing, feeling, suffering (being affected), changing and decaying”
  • Merleau-Ponty argues that human subjectivity is embodied, meaning that being a human means being in a world which cannot be reduced to any kind of solipsistic interiority. For Merleau-Ponty, our perceptual relationship to the world—our consciousness—is not a transcendental act, but an interpretation of bodily stimuli. This is expressed in the irreducibility of the Gestalt, and the fact that the world enjoys a privileged place in our perception by its very appearance. Our perception of our own being is embodied and thus there is no ‘view from nowhere’. The objects of perception (including one’s own body) have an inner horizon in consciousness and an outer horizon in the external world. This ‘horizon’ is temporal and future-focused.

Continue reading “Gaming and the limits of digital embodiment, Robert Farrow & Ioanna Iacovides”