Screen Cultures and Selves – week 2

Meaning

Who we are? How do we understand who we are? How do we identify with images? How do we make meaning?

Semiotics

  • signs -how we understand signs?
  • Signifier -> <-Signification <- ->Signified

The signifier and signified are arbitrary -> no connection between the word and the image in your mind

pisica

CAT, KEDI, KIANWA, PISICA, 猫 (Mao)

You can remember learning a new set of signifiers, but not the firs one.

Signification just happens

Roland Barthes: denotation + conotation

How we make meaning in the world? We are told how to do it.

Myths = stories shared in a culture that aren’t true… until the point you start believing them

  • myths are built on binnary opposition 

Tasks:

  1. discuss in terms of myths: The Prodigy – Smack my bitch up, recod the conversation and post it on a member’s PDP -checked
  2. write a short self appraisal; myself as a girl in the frame of myths, do I and how do I identify as a girl? – checked

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